Inspirations

I am inspired by some of the cinematography and the use of text in the Sherlock episodes, the shots are beautiful and very imaginative. The way text is used in Sherlock is inspiring as it the first professional way that I have seen in a film or TV program to easily show messages between a number of people. The way that Sherlock used text in this shot was very effective as you could easily understand which characters were texting each other and it also looked very clean and professional. 

I am also inspired by films with narratives that are very powerful such as the film Side Effects. I found this inspirational as it was the first psychological thriller that I had seen and the the acting was superb and the ending had a twist that I did not anticipate. There was also dreamlike editing used in the film which I would like to replicate. 

Stop Motion Writing

When coming up with ideas and looking at other film trailers we saw that we would need to include shots which would display writing such as tag lines and actors' names. One idea that we had as a group was to use newspaper clipping and stop motion animation to create these shots.

To do this I took the letters that I needed out of a newspaper and started to place them on a black piece of card. I found it easier to place the letters where they would end up and then moved them outwards so that I knew where they would finish and as I moved them outwards I was able to make it look more professional rather than the letters being in completely different place than what they should be and jumping to their end positions.




Whilst doing this I was worried that the flash on my camera may make the letters blurred but it actually gave a nice softened lighting to the shot and worked out to my advantage.

Overall I believe this method was quite successful and may be able to be used in our final product.

Inspirations.

For myself my inspiration comes from locations that I see and can then imagine the different shots and camera movements which would be effective. The locations that I see also inspire me to think of different narratives that would work well within these locations. Locations which are very vast and simple inspire me as I can make a lot with a little and also areas that are built up such as urban areas like London make me think up different camera angles which would be effective and different by utilizing the surrounding area and infrastructure.

All of these locations that are close to my home inspire me as they all incorporate elements of both rural and urban settings. The angles and shots that could be used with these locations would be very unique and effective on the audience.

This location and camera angle also brings in the urban and rural elements to the frame and also makes the shot seem claustrophobic.

The lighting in this shot inspires me as the tunnel is lite up by the lighting placed within it and if it were to be completely pitch black outside it would have a very eerie effect on the location.

Website Deconstruction:

Similar to our film poster deconstructions, we also looked at websites for inspiration when creating our own.

• Suitability for genre and target audience
• User-friendly
• Interactive
• Typography – colour schemes
• Placement
• Choice of content – list what is on the screen, links
• Not allowed to scroll – one main section

Insidious Chapter 2

http://www.insidious2-movie.net/site/

• Suitability for genre and target audience - Horror – red white black - Creepy looking house etc
• User-friendly – clear links to sections at top and main picture in the middle
• Interactive - Sound, ticking clock,  - Short clip from movie at beginning
• Typography – colour schemes – black white and red – the ‘si’ is in red whereas the rest is in white – simple font
• Placement – main description/review in centre of pages on red background – title and page links at the top – social media and production companies at the bottom – background image is shots of house
• Choice of content – list what is on the screen, - ‘about’ ‘cast & filmmakers’ ‘photos’ ‘videos’ ‘downloads’ ‘game’ – mute option – main title and tagline – plot description which includes cast – follow us on twitter and facebook- share on facebook and twitter – use #insidious – production company logos
• Only one page

Oculus

http://www.oculus2014.com/

• Suitability for genre and target audience – neutral colours, nothing bright – supernatural/possession – crossover effect between two images (faded) 
• User-friendly – different sections with links, social media links
• Interactive – images changes
• Typography – colour schemes – neutral and dark, bright red #hastag – modern culture
• Placement – huge image as background, name bottom center, social media, bottom left, page links at the top, review right top hand corner
• Choice of content – list what is on the screen, links – ‘trailer’ ‘ cast’ ‘tumblr’ ‘poster’ ‘see your evil’ – social media links – facebook, twitter tumblr instsgram, share button, red hastag, picture from film as background, review – name and subtitle, previous films by pc – options to get tickets to see it 
• All on one screen 

Final Destination 5

• Suitability for genre and target audience – skull with nails, clearly horror, skull broken/shattered, teenagers and above
• User-friendly – loading as a percentage on empty screen 
• Interactive – images move, depending on the angle, shattered bone
• Typography – colour schemes - dark and light contrasting, dark background, brighter skull, red font colour and brightness of Walmart and best buy etc, - 5 is bigger font with sharp end , horror - 
• Placement – skull image on left of scree, film name top right, trailer right middle - 
• Choice of content – list what is on the screen, links – trailer – dvd info – social media - 
• Not allowed to scroll – one main section
• Second part , have to click ‘enter site’ image moves (at an angle depending on the location of mouse) 
• Have to hover over menu to get the links to come up
• ‘home’ ‘about’ ‘ special features’ ‘videos’ ‘photos’ ‘downloads’ ‘newsletter’ 
• Black and white with red of menu headings, dvd info also
• Name at bottom of page

Dead Footage

• Clear genre – zombie hands, age rating means 15+ 
• User-friendly
• Interactive
• Use of low battery sign for title (relates to poster)
• Black white and red – shows a horror film with gore
• Social media – Facebook, Twitter, Blogger, YouTube
• Placement
• Title at the top with the zombie hands coming from the side, ‘tv’ trailer with credits at the bottom and social media links
• Choice of content – list what is on the screen, links
• Film title at top, reviews and star ratings, social media links, film credits. Trailer inside a TV, links to different pages, production company and age rating

Akeldama

• Suitability for genre and target audience – realism drama? Sci fi thriller? 
• User-friendly – easy to clickon linsk at bottom
• Interactive - Picture changes to one of each player – trailer starts on entrance to page
• Typography – colour schemes
• Placement
• Choice of content – list what is on the screen, links – star reviews and comments
• Not allowed to scroll – one main section

Film Poster Deconstructions

Typography is stark with contrast with the other colours and very simple which portrays the genre.

“Tag line one pill can change your life” is small and in the middle of the poster which makes people concentrate on it.

Light pink/warm colours used to make audience sympathetic.

Main character hidden behind her hair which creates mystery.

Title side effects gives clues to the public about the narrative of the film and that it will include the taking of prescription drugs.

Red cross with blurred out edges conveys the idea of the blood and the death that occurs in the film.

 Typography is cracked and dirty like that world that they live in.

Baseball bat/pole and large amount of red connote to the violence used throughout the film.

Bright pink is associated with young girls and femininity which is opposed.

Film title is a slang term that would be used in an urban environment, target audience of teenagers as they would understand what this word means compare to adults.

Tag line “Man’s world. Sisters Hood” connotes a power struggle between the sexes.

Grey background represents the dismal and urban life they lead.

 Typography reflects the genre as the cracks reflect the cracking world in the image 
The title links to the sub-genre of film it will be: found footage
The colour scheme reflects the city as it is urban and lots of grey and dismal colours are used
The poster has a grainy texture that reminds the audience of the specific sub genre
Tag line where will you be a question to hook in the audience 
The bright red colour of the typography reminds the audience of the red blood and greatly contrasts the background

Conventions of film

Film opening 
The ritual

Production companies introduced normally two one major and a smaller/independent one.

Actors names

Can include flash backs

Narration

Opening scene before the title comes up

Main characters introduced

Reveals what genre/sub-genre the film is to the audience through sound, typography and lighting

Theatrical trailer
22 jump street

Includes date of when the film is coming out

Extended narrative of the film explained

Key characters introduced

Normally 2 minutes or longer

Teaser Trailer
The hunger games

Between 30-60 seconds in length

Introduces main characters but does not give away the whole narrative.

Normally does not have a date that the film will come out on.

Can contain scenes that are not in the actual film if the director decides to cut that scene.

Normally only made for large budget films

Comes out a long time before the actual film comes out up to a year and a half before the film

Film website deconstruction

Oculus

Plays clips of film as you open it-promotion

Social media links at the bottom links to share- fan promotion

The screen is the mirror- relates to the theme of the film

Dark colours used which are appropriate for genre

Quotes coming up on the top right by websites and magazines.

Large quotes in the middle of the screen that change from websites

Links to cast list and information on each person.

As you move the mouse the mirror moves makes it more realistic- fan interaction.

The clips are playing in the mirror there is no YouTube window- professional looking

Jump street

Clips play straight away as quotes form magazines come up in front-promotional

Links to social media at the top- promotional

Easy to navigate everything on one page

Links to buy tickets-promotional

Links to buy soundtrack lots of different ways- promotional

Quotes come up in the same typography as the title- continuity and professionalism

Picture gallery easily navigated just one click

Links to websites open in different tabs

 Side effects
Links to social media at the top promotional 
Reviews of the film - promotional
Embeded links to buy tickets - promotional
Same colour scheme as the film poster very fitting for genre
Links to information about the characters/actors promotional
Small scenes from the film play on there own - promotional 
Typography the same as used on the poster and film cover - professional and promotional

Akeldama

Links to social media at the top-promotional

Reviews of the films on the side- professional and promotional

Simple typography

Images move on their own aesthetically pleasing

Trailer plays on its own

Links to cast list and information on each person.

Embeded trailer, user friendly –promotion

Colour scheme and typography are the same as the film cover 

Dead Footage

Easily navigated

Colour scheme that works well with the genre 

Trailer automatically plays - professional and promotional 

Reviews at the side - professional

Links to social media - promotional

Age certificate the bottom 

Alternet

Links to social media at the bottom - promotion

Powerful background image

Colour scheme used reflecting the films genre

Easy to navigate

Film reviews at the bottom - promotion

Film title and tag line at the top of the page fitting with the theme of the film