Gone Girl:
The trailer ends with the intense build up of sound until the final moments where it slows down as there is a underwater shot of the missing woman and a off-screen voiceover from the lead character - "I did not kill my wife. I am not a murderer" with an operatic harmony in the background. The title of the film then slowly fades in with the release date replacing it a few seconds later on a background of an establishing shot by the sea.
I have already done a blog post deconstructing the teaser trailer for Nightcrawler and also the ending, but I think the way it builds up so much to suddenly go silent (during the shot of him looking at the camera) is a really effective technique which I hope to embed into our trailer. The repetitive ticking noise then returns as the film title and release date come up before the screen goes black with a drum booming sound. I like the unnerving effect that the sudden calmness after the intense action can have on the audience and I feel it will be ideal for our trailer to include it to follow genre conventions of a psychological thriller.
In the teaser trailer for Lucy 2, I feel the typography is quite simple but it doesn't come across as effective as maybe planned. However, in the final moments the audience are reminded about the protagonist and the famous actress who portrays her which we invite a lot of people to see it. I really like the extreme close up of her eyes when they are the unnatural bright blue colour, signifying the psychological element of the film. This is then followed with a quick glimpse of her looking above her sunglasses, directly at the audience and it appears she is in disguise as she looks 'normal', despite her extraordinary brain abilities. The sound used at the beginning was more metallic and resembled machinery but then it changed to fast paced wind instruments which created tension, but didn't actually build up that much.
In the trailer for Inception, the title is formed from a birds eye view of a group of buildings, cleverly placed to turn into a maze background with the title as gaps in the maze. There is no dialogue in this trailer just repetitive, tension building music until the end where cinematic boom sound effects signal a transition between credits. I really like this idea and feel like it could work at the end of our trailer.
In terms of how our trailer should end, I like the idea of the tension building up to the reveal of the title and then a small shot afterwards (like in Lucy 2 above) as I feel like this can often be a common feature with teaser trailers. I then feel like we definitely need to include something about when the film will be released, either the actual release date, the season like 'September 2015' or just a 'Coming Soon' screen. The music should build up to the reveal of the title and then I think either dropping to silence afterwards or a repetitive noise would work quite well.
