Film rating analysis

To decide the rating of our film we looked at films in the same genre with similar narratives and the British board of film classification guidelines.

What might I see in a 15 rated film?

Any of the following:

•   strong violence
•  frequent strong language (e.g. 'f***').
•   portrayals of sexual activity
•   strong verbal references to sex
•   sexual nudity
•   brief scenes of sexual violence or verbal references to sexual violence
•   discriminatory language or behaviour
•   drug taking

15's should not dwell on the infliction of pain or injury, the strongest gory images are unlikely to be acceptable. Strong sadistic violence is also unlikely to be acceptable. At 15 there can be strong threat and horror as long as there is no sustained focus on sadistic or sexualised threat. 

What sort of issues might I find in an 18 film?

18 works are for adults and can contain strong issues such as:

•   very strong violence
•   frequent strong language (e.g. 'f***') and / or very strong language (e.g. ‘c***’)
•   strong portrayals of sexual activity
•   scenes of sexual violence
•   strong horror
•   strong blood and gore
•   real sex (in some circumstances)
•   discriminatory language and behaviour

18's can portray violence in strong detail. There may even be dwelling on the infliction of pain or injury, or scenes of strong sadistic or sexual violence.The strongest gory images are permitted at this category. At 18, horror films may contain very strong horror, gore or sustained threat.

 

Red Dragon, Copycat and Zodiac have serial killers in their narrative and they are of the psychological thriller genre. Copycat is an 18 Red Dragon is a 15 and Zodiac is a 15. We thought that the best rating for our film would be a 15 as there is not use of sadistic violence or any sexual threat. 

Psychological thriller trailer deconstructions

Asylum is a psychological thriller about a woman who falls in love with one of the inmates at a mental asylum in the 1950's. At the beginning of the trailer the pace is slower and there is quite a lot of colour used in the shots. The intensity of the non-diegetic sound also intensifies which builds suspense, this is quite effective, at the same time the pace of the shots gets faster to fit in with the music.  From this trailer the aspects that are most effective which we would want to use is the increase in the pace of the shots and the suspenseful music specifically the booms which are used towards the end of the trailer. Because of the setting of our film: in London we don't there to be too much colour in our trailer. We also want to include a psychologically disturbed antagonist in our narrative.

The black dahlia is a psychological thriller about a killers whose infamy consumes a whole town in the 1940's. There is quite a warm atmosphere in the and there is a lack of colour in the film. The police are heavily featured in the film. This is not very practical for us as it would involve a lot of actors who are middle aged which would be quite hard to source.  The narrative being told by a voice over is very effective and and we are going to use as a news report in our teaser trailer, we think that this is the most effective way for the audience to understand the narrative without using dialogue. In this teaser trailer the diegetic sound is quite slow paced which works quite well in this trailer but we want to build more suspense so the diegetic sound will get louder towards the end of the trailer to fit in well with dramatic footage. We would also like to take inspiration from the extreme close up used in the trailer as it creates a sense of mystery.

'End of trailers' Deconstruction:

We were unsure what to include in our final ending screen so I looked at the last ten seconds of a couple of psychological thriller trailers to see how they finished the trailer and what they chose to be their last shots.

Gone Girl:



The trailer ends with the intense build up of sound until the final moments where it slows down as there is a underwater shot of the missing woman and a off-screen voiceover from the lead character - "I did not kill my wife. I am not a murderer" with an operatic harmony in the background. The title of the film then slowly fades in with the release date replacing it a few seconds later on a background of an establishing shot by the sea.

Nightcrawler:

I have already done a blog post deconstructing the teaser trailer for Nightcrawler and also the ending, but I think the way it builds up so much to suddenly go silent (during the shot of him looking at the camera) is a really effective technique which I hope to embed into our trailer. The repetitive ticking noise then returns as the film title and release date come up before the screen goes black with a drum booming sound. I like the unnerving effect that the sudden calmness after the intense action can have on the audience and I feel it will be ideal for our trailer to include it to follow genre conventions of a psychological thriller.

Lucy 2:




In the teaser trailer for Lucy 2, I feel the typography is quite simple but it doesn't come across as effective as maybe planned. However, in the final moments the audience are reminded about the protagonist and the famous actress who portrays her which we invite a lot of people to see it. I really like the extreme close up of her eyes when they are the unnatural bright blue colour, signifying the psychological element of the film. This is then followed with a quick glimpse of her looking above her sunglasses, directly at the audience and it appears she is in disguise as she looks 'normal', despite her extraordinary brain abilities. The sound used at the beginning was more metallic and resembled machinery but then it changed to fast paced wind instruments which created tension, but didn't actually build up that much.

Inception:



In the trailer for Inception, the title is formed from a birds eye view of a group of buildings, cleverly placed to turn into a maze background with the title as gaps in the maze. There is no dialogue in this trailer just repetitive, tension building music until the end where cinematic boom sound effects signal a transition between credits. I really like this idea and feel like it could work at the end of our trailer.

In terms of how our trailer should end, I like the idea of the tension building up to the reveal of the title and then a small shot afterwards (like in Lucy 2 above) as I feel like this can often be a common feature with teaser trailers. I then feel like we definitely need to include something about when the film will be released, either the actual release date, the season like 'September 2015' or just a 'Coming Soon' screen. The music should build up to the reveal of the title and then I think either dropping to silence afterwards or a repetitive noise would work quite well.

Trailer Deconstruction - Nightcrawler:

After watching Nightcrawler and reviewing it in this blog post, I felt it would be a good idea to analyse the teaser trailer and look at what made it successful to see if it would give us any inspiration for our trailer.



I really liked the trailer and thought it outlined the film without giving too much away, the use of quick shots along with the voice-over and non diegetic music built up the tension and I can say personally it intrigues the audience and draws them in. Some shots I found interesting are below.

(00:00 - 00:04) "Green band  - rating card"
~ typical convention of a trailer - lets the audience know who the target audience is

(00:06) "Production Companies"
~ typical convention of a trailer which goes at the beginning

(00:07 - 00:11)
~ opening scenes are establishing shots of the city at night, hinting at the setting of the film

(00:12 - 00:14)
~ close up of the side of his face, which makes his eye stand out

(00:15 - 00:18)

~ overhead shot of the car turns into a tracking shot as the camera goes behind - the car plays an important part of the film as a lot of scenes, particularly dialogue between Lou and Rick take place in the car, due to its use to get them to incidents quickly

(00:20 - 00:23)
~ this low angled tilting shot starting at the camera and moving downwards towards the strange expression on his face shows the intensity of what he is doing, the contrast between the dark night sky and then the light on his pale face makes it even more creepy

(00:34)
~ quite simple typography in a bright blue colour, stating approximately when the film will be released

(00:52)
~ as mentioned earlier, this is from one of the conversations with Rick in the car, again I liked how big his eyes are as it just adds to his creepiness

(00:53)
~ this is a middle shot of Lou looking directly at the camera, this means the audience are instantly drawn to him and he's almost talking to them directly

(00:54)
~ mentions the name of the lead actor to get people's attention and also the fact that he has been nominated for an award to highlight the success of the actor and therefore the film - in the same style as before in terms of font and colour

(00:55)
~ this shot is to show the other side of Lou when he is trying to make an impact at the TV station, this will seem weird and unusual to the audience as they have been so used to seeing his serious face and when he smiles or laughs like this it comes across as unnerving

(00:59 - 01:01)
~ this series of shots again show how far he is going to achieve the perfect footage, his obsessiveness with filming accidents has gone so deep that he actually moves the corpse just to get a better angle for the video

(01:02)
~ again this shot is similar to before as he is looking directly into the camera, talking to the audience only, these shots are only used in the trailer to appeal to the potential viewer that they should see the film

(01:06)
~ this is a shot of Lou when he's being interrogated by the police, all through the interview he remains calm and confident that he is innocent and then as he looks to the camera, the audience sense the feeling of cockiness and that he knows exactly what he is doing

(01:14)
~ this over the shoulder shot demonstrates the chaotic side of Lou that he usually keeps hidden but he lashes out and ends up shattering the mirror, the anger that clearly comes through is once again a shock to the audience as he is usually so calm and collected

(01:15)
~ this close up of Lou and his camera is a complete contrast to the previous shot as we can see here that he is calmly focused on filming

(01:19 - 01:24)
~ this clip comes after the big build up and it is simply Lou looking up into the camera, acting like a newsreader and then smiling but again it puts the audience on edge as there just seems to be something not right psychologically with him

(01:25 - 01:29)
~ name of the film - consistent in the use of typography

(01:30)
~ finishes off with the actual release date and social media links

Sound and Music:

• The diegetic sound used is a combination of clips of Lou talking in the film and him doing an off-screen voice-over although he sometimes it will be on-screen as he directly looks at the camera
•  Lou is the only one who talks during the trailer, even though he is the protagonist it still hints at his controlling personality and that he feels like he needs to be in charge of everything
• Diegetic sound effects are used for impact such as the sound of the car crash and the car engine
• Repeats the line "you have to make the money to buy a ticket" five times, which gradually builds up so by the 5th time he is shouting and it coincides with the mirror image of him screaming above, this should be linked to the idea that he believes people need to work hard to get success and 
• The voice-over resembles a monologue, with Lou introducing himself to the audience using rhetorical questions ("Who am I?") and describing his personality maybe to a potential employer
• The trailer opens with regular beats which continue mostly throughout the trailer, they set a precedent for the trailer and along with the speed of the editing that gradually increases. After "this fall", another sound joins in and then a combination of the beats and mechanical whirring sounds build up the tension until the final moment where it suddenly goes to silent and a silent clip of Lou is shown before the beats come back in quietly for the title

Personally, I think this is similar to how we want our trailer to be although ours is based on two protagonists rather than one. As it is a teaser trailer we need the tension to build up, including the use of non-diegetic music as we aren't having any dialogue, although I do like the way the clip of him acting like a newsreader is placed afterwards with no sound as a contrast to the loud music seconds beforehand as it calms everything down before the title comes up with quieter, more gentle music yet still repetitive. We are hoping that the gradual introduction of the Polaroid shots along with the repeated flashing of them at the end will build up until the slow calm shot of the 2015 Polaroid, which links together all the the hints that have been shown throughout to possibly reveal the plot of the film.

Nightcrawler Research:

After a recommendation from Miss Hegley, I went to see Nightcrawler on Thursday at Odeon Cinema.
I went into the film not knowing what it was about, apart from the comments from our teacher that our protagonist is similar to Jake Gyllenhaal's character but enjoyed it immensely and came out with three pages full of notes! I can see how our two films would be similar even though ours is a psychological thriller and Nightcrawler is more of a crime drama/thriller.

• The framing in a lot of the shots was important - it was clear that Lou was the main focus of the film and so he was the thing that the audience were always drawn to first in each shot
• His eyes particularly intrigued me - they were always large and unblinking which adds to his level of creepiness and also adds to the psychological effect - his facial expressions were mostly serious and he was quite stern-faced, during conversations he would be staring quite intensely and any time he smiled or laughed (such as when he greeted all the TV employees warmly) seemed unusual and different because the audience was so used to his serious state
• The music used throughout the film was dramatic and tension-building but always sounded eerie which puts the audience (certainly me) on edge, sometimes it was fast-paced and loud otherwise it would be more subtle, by using a piano or more orchestral instruments like violins however it was constant which added to the psychological impact on the audience
• His appearance was suggestive of a controlling, manipulative, psychotic personality, including his neat, gelled hair, the pale face, the sunglasses that he often used to cover up his big eyes (as I mentioned before), he often wore clean, typically "normal" clothing - nothing out of the ordinary which would raise awareness to the public of his mind - such as a crisp, white shirt and tie with dark trousers and sometimes a more casual jacket
• His voice is also an important part of the film - he speaks eloquently, which makes him sound more formal and respected, he also sounds like he can be trusted, especially when he's lying as it comes naturally to him and he can smoothly cover it up - he used complex language to confuse and then control Rick, often blackmailing him and absolving himself of any blame and putting it onto Rick
• A majority of the scenes are at night (hence the name - Nightcrawler - someone who is socially active at night) which adds to the dark and creepy feeling that is present throughout the whole film, there was a tilt shot as he was holding the camera above his head and as it revealed his pale face it was evident how he obsessive he had become about this job and how much pleasure it gives him when he gets "the perfect shot" 
• At times, his dominance and assertiveness comes through when he is desperate to get his way and this can often be seen as quite aggressive - when he was talking to Nina, he shows off his intelligence and his good memory to try and be more persuasive - this is proved when he covers his tracks and makes it seem like he was trying to help when he was obtaining the footage in the mansion
• The shot of him screaming into and then breaking the mirror was unnerving to watch as it was a complete contrast from the rest of the film - his anger comes through in a way the audience aren't used to seeing as normally he is calm and almost emotionless even if he is annoyed or upset - to me it seemed like he was possessed as it was completely unexpected and a change of character
• The car chase seemed to me like an important part of the film as this was where it dawned on the audience how far he had come since that first incident where he was more innocent, naive and also inexperienced - he is clearly too focused on the chance to get footage and doesn't react to the two other cars crashing although the loud diegetic sounds used made it more clear to the audience - his obsessiveness often comes through, he repeatedly instructs Rick on "steady hands" wanting his footage to be perfect - the fact that he has no compassion or respect for the victims, filming close ups of their bodies literally minutes after they've died or even going so far as to move the corpse to get a better shot - shows his attention to detail and focus on the job and also he isn't affected by the sight emotionally which dehumanises him 
• "I can't jeopardise my company's success" - again this quote shows how important this business is that he's created all by himself and how much it actually means to him - it has literally become his life and he was willing to lead his assistant into a trap (risking his life) just to get the shot 
• The ending hugely contrasts with the beginning, showing how he has built up into being in control by having more employees and two vans (a reference to previous competition who told him how its easier to cover more area with two squads) and also to how easily he is making himself and his company a success with nobody realising the depths he had to go to 

I feel like our killer would be extremely similar to Lou as for example they both have enough confidence and know they will get away with their plans - homeless teenagers wouldn't be noticed if they went missing as usually nobody is looking out for them and he would have to be clever to get away with it smoothly.

Overall I feel like Nightcrawler has given me a lot of inspiration on what to do with our own teaser trailer and especially how to use sound and music to build tension subtly as that is an area in which we are struggling in at the moment.

Dreamlike editing

Many psychological thrillers have a quite dream-like feel to them, this is often portrayed through the editing and the choice of music, this is easily seen in the trailers of these films.

Stoker

The dreamlike qualities are shown throughout the trailer but they start in the opening scene with there being a blur around the edge of the shots and the use of soft colours which conveys the idea of nostalgia. The voice over at the beginning is also quite chilling as Nicole Kidmans' voice is very soft and it therefore sounds like she is close to the audience. This is quickly contrasted with the harsh words that she says to her daughter which contradicts the earlier idea of nostalgia. The sudden change of pace creates a quite aggressive tone and conveys the psychological element of the film and it could also be seen as to be quite nightmare-ish. The monotonous tone of the metronome conveys the idea of a differentiation between the surreal and reality. The continuos movement of the camera also creates a dream like atmosphere this is also enhanced by the slow motion shot in the shower which is quite surreal. The choice of colour also is quite dream like as it is very soft and there are not any bright colours. The continuous use of extreme close ups is quite surreal and disorientating.

Side effects



Like stoker the choice of colours in Side Effects are very light and neutral which creates a very calm tone. Some of the shots also utilise the depth of field by focusing on the characters whilst leaving the background behind them quite blurry which is quite dream like. The cross fades between each shot also give the trailer a very fluid and surreal tone added to by the non-diegetic piano music. The blurryness and the sudden change in pace in the trailer portray a disorientation from reality. The fast pase of the edits also build tension as the the non-diegetic sound is building, which is quite effective.The constant close up shots also create a distorted view of the narrative of the film. The tone of the trailer changes quite quickly from dreamlike to quite frantic through the building of the non-diegetic singing and the pace of the shots, this is quite effective as it hooks the audience into the narrative.

Under the skin

What did you find interesting about the  extract?
In the "Under the skin" trailer there is a repetition of red throughout which could represent the promiscuous nature of the protagonist as she is shown to be quite seductive and therefore powerful as the men she meets seem to be entranced by her. It could also represent the danger which she brings on herself throughout meeting these people. The audience might be wary of her motives for her actions and therefore not trust her. This also makes her quite interesting to the audience as there is a large element of intrigue.

The non- diegetic sound at the beginning of the trailer is almost painfully high pitched which makes the audience quite uncomfortable and it links to the the science fiction genre as it sounds quite futuristic. The introduction of the voice over by Scarlett Johanson also links to the science fiction genre as the sounds she are making suggest to the audience that she is not quite human. The mise-en scene however does not conform to any specific genre an it confuses the audience of the specific genre as it is not futuristic enough to be considered science fiction. The neutral   tone of all the clothes apart from her lipstick mirrors the naturalistic establishing shots of the countryside.

The locations that are use are polar opposes from each other; there is a urban city and a desolate beach. The naturalistic locations have high key lighting and it is almost too bright to look at. This could represent the harsh beauty of the natural world around the protagonist and it could be their view of seeing it the first time. The scenes in the city location are much darker and less colourful which could suggest that there is no beauty in the city. There is also a lot of contrast in the colours that the protagonist is wearing, mainly blacks and dark browns and the stunningly bright background. This portrays to the audience that there is something dark going on in the characters life.

The cross fade between the different shots of the locations give the extract a surrealist fell a there is not much distinction between the different scenes. The fast paced building of the stringed instruments conveys the idea that there is chaos in the scene and the constant slow paced drum bet does exactly the opposite. The non-diegetic sound is quite confusing and adds to the surrealism of the trailer.

The use of extreme close ups and the eye is quite disorentating for the audience as it does not seem to have any relevance to the narrative other than adding to the surrealism, and the close ups of her knees are also quite suggestive. The non-diegetic sound of the ticking clock and the fast beat of the drum also builds tension and atmosphere which is quite effective.

Trailer Deconstructions:

We were asked to research and deconstruct two trailers of our chosen genre, in our case psychological thriller, one has to conform and one has to subvert the genre conventions only looking at sound and editing.

The Machinist: (2004)

• low ominous non diegetic music in the background, builds up with drums and regular beats
• music suddenly becomes more dramatic as the speed of editing increases, sounds more classical instruments
• diegetic work noises, saw, possible knife slashes?
• dark neutral colours interrupted by flashes of bright light
• edited so it looks slightly faded, weird effect adds to psychological impact
• no bright colours at all - shows the darkness and intensity of the film
• high pitched whirring noise contrasts with the low rumbling
• tagline, main actors name and film title are main credits included in trailer, simplistic white font on black background

LOCKE: (2014)

I chose this trailer as it challenges conventions by only having one location/setting for the whole trailer which lasts 1.30 minutes.

• whole trailer shows main character driving a car
• one shot at beginning of an urban city area - shows location
• has to rely on sound and editing to excite/intrigue the viewer as no change in character or location
• editing is mainly different shots and clips of the main character speaking and driving
• interrupted with reviews of the film, bright lighting on a black background contrasts against the rest of the trailer
• set at night so lighting is very low-key and mostly dark colours are used
• sound is mostly voice-overs and conversations where he is on the phone 
• non diegetic music is continuous throughout the trailer low ominous rumbling noise which builds up slightly to the end
• slow pace of shots, longer between change of angles

Black Swan Extract.

Within this extract there are many elements which connote to the conventions of a psychological thriller. The sequence begins with a dream sequence which immediately displays a sense of inner unbalanced within the lead protagonist’s mind. The low key lighting and spot light also connote to the dream like atmosphere as it just focuses on the protagonist and what they are doing. The use of a secondary dancer which appears on screen during the dream sequence, dressed in black and mainly framed in over the shoulder and mid shots creates an enigmatic atmosphere to the scene as we never see the face of this character.

It also displays a contrast between the protagonist and the new character, this can also connote to the convention of a psychological thriller of the main protagonist not being able to differentiate between what is reality and was isn't, as the protagonist is dressed in all white and light colours whereas the other character is dressed in all black displaying the good and the bad that the protagonist is struggling with positive and negative thoughts in their head. It can also display a split personality of the protagonist which also connotes to the convention that the characters in psychological thriller that the protagonist has an inner conflict of themselves that they are trying to fight.

This image of good and bad is also portrayed in the real world where the protagonist lives through herself and her mother. She wears white and pinks, symbolic of innocence and child like elements, similar to what she was wearing in the dream sequence and her mother is wearing mainly black clothing, similar to the other dancer shown in the protagonist’s dream. Therefore this displays the uncertainty the protagonist has between reality and not reality as certain aspects and elements from the dream sequence flow into reality.

The way the protagonist speaks in an almost childlike tone also connotes to the conventions of a psychological thriller as it’s almost as if she is not developed or does not take thing seriously. The use of the diegetic noise of her toes clicking when she wakes up gives the sequence an eerie feeling to it as this sound is enhanced and magnified, meaning the audience would too feel uneasy because of this sound.

The use of the voyeuristic shot of the protagonist looking at another dancer who is clearly portrayed as the protagonists doppelganger as she is dressed in dark colours like the dream dancer and the protagonist’s mother which also connotes to the thin line between reality and thoughts that the protagonists in psychological thrillers tend to display to the audience.

The use of mirrors throughout the sequence also connotes to the typical conventions of a psychological thriller. The majority of the shots used which involve mirrors are close up and over the shoulder shots as these do not allow the audience to see the dancers’ faces directly but only in the reflections of the mirrors. This alongside high key and natural lighting shows the audience that this section of the sequence is in the reality that the protagonist lives in. Therefore the use of mirrors also connotes to the conventions of a psychological thriller as its showing the difference between reality and not reality through the reflection of the mirrors.

Corrections are in italics.

Teacher's Comments.

A thoughtful analysis throughout with film language embedded well

Target - Do develop ideas by considering the impact on the audience and symbolism.

To improve I need to expand my examples and involve more points to do with the effect the elements in the sequence have on the audience and the symbolism they contain.

Glue trailer:

What I found interesting about the trailer was, from an audience's point of view, how much it made me want to watch it. The purpose of a trailer is to persuade the viewer to watch the rest of the series. I liked the fact that apart from a few details, it didn't really explain that much and I found it confusing but it intrigued me and I want to watch it to find out what it means. For example, the slow motion close up shots of the chain falling - I want to know the significance of it, also why there are horses running through woods and fields and the burning car on fire.
The song that was played throughout (non diegetic sound) also was effective as it started off slow to fit in with the space of the shots but then sped up when it builds up and the hints at a murder is referenced by the lyric "love is to die". The trailer follows the conventions of an Urban Drama, with the sponsors of the show at the beginning (Mentos) and at the end the date and channel are mentioned so the audience will know when to watch it. We are also introduced to a majority of the characters, although there is no dialogue from them we can get an idea of their personality by the actions they are doing or the mise en scene, for example we can tell the girl works for the police by her uniform and the fact that she is at a crime scene - this shows she has a respectable job and is socially conscious. 
The mise en scene of the trailer is also interesting, I particularly liked the shot of the bright red flares which contrasted against the rest of the trailer which uses darker colours, low key lighting and night scenes. However, there are some early shots of the sky in the morning. The slow editing gives the trailer a nostalgic feel about t, especially the slow motion shots of the horses and the blood dripping into water.

Corrections are in italics.

Teachers Comments:

A sound understanding of the trailer shown with some good film language used.

Targets - Ideas could be developed by considering multiple readings of cinematography/mise-en-scene in order to develop ideas fully, 

~ To improve, I think I need to remember to use evidence and examples when making a point so it had more analysis and relevance to my answer. I also need to consider using more terminology and a wider range of examples from the video.

Trailer Deconstructions.

One Hour Photo.

• This trailer does include conventions to a typical teaser trailer. 
• Short shots which build up towards the end of the trailer. 
• Pace of transitions between frames quickens and intensifies the atmosphere of the trailer. 
• Has a narrative but doesn't give much away about the plot to the audience. 
• Conforms to genre: low key lighting, quick frames, enigmatic.
• The trailer has lots of close up , establishing and tracking shots framing the main characters (antagonists and protagonists).

American Psycho.

• Mostly conforms to trailer conventions but it contains a lot more longer shots.
• Close up and establishing shots are longer.
• Longer and slower frame changes between shots. 
• Does not have many typical conventions of its genre (psychological).
• Does have obsessive footage e.g. exercise, order. 
• Displays the main characters (antagonists and protagonists) and reveals some narrative to interest its audience. 

The Girl with The Dragon Tattoo Deconstruction : Sound

The sound in the girl with the dragon tattoo trailer consists of mainly non-diegetic music with a very defining drum beat through out.

The drum beat is a key element of the trailer's sound as when the drum beat sounds a straight cut between different shots happens and so allows the images to change at the sound of the drum beat. 

Throughout the trailer the soundtrack of non-diegetic music and vocals intensifies contrapuntally alongside the images shown and slows down when the cuts between frames slow down as well, this adds to the effect the images have on the audience as alongside the music and sound the piece on a whole is very intense. 

At one point in the film trailer the non-diegetic sound almost stops completely. This is the point where the camera is framed on screen and takes a picture of the subject in front of it, this shows to the audience that this part of the trailer must be important and makes them focus on the frame more so than some of the other less defining ones and this is emphasized by the slowing and dulling of the soundtrack.

The drum beat also incorporates the credits and titles shown at the end of the trailer. The drum beat gets slightly louder as these appear making the audience pay more attention to them as they are telling the audience something about the film itself.

Website Deconstruction:

Similar to our film poster deconstructions, we also looked at websites for inspiration when creating our own.

• Suitability for genre and target audience
• User-friendly
• Interactive
• Typography – colour schemes
• Placement
• Choice of content – list what is on the screen, links
• Not allowed to scroll – one main section

Insidious Chapter 2

http://www.insidious2-movie.net/site/

• Suitability for genre and target audience - Horror – red white black - Creepy looking house etc
• User-friendly – clear links to sections at top and main picture in the middle
• Interactive - Sound, ticking clock,  - Short clip from movie at beginning
• Typography – colour schemes – black white and red – the ‘si’ is in red whereas the rest is in white – simple font
• Placement – main description/review in centre of pages on red background – title and page links at the top – social media and production companies at the bottom – background image is shots of house
• Choice of content – list what is on the screen, - ‘about’ ‘cast & filmmakers’ ‘photos’ ‘videos’ ‘downloads’ ‘game’ – mute option – main title and tagline – plot description which includes cast – follow us on twitter and facebook- share on facebook and twitter – use #insidious – production company logos
• Only one page

Oculus

http://www.oculus2014.com/

• Suitability for genre and target audience – neutral colours, nothing bright – supernatural/possession – crossover effect between two images (faded) 
• User-friendly – different sections with links, social media links
• Interactive – images changes
• Typography – colour schemes – neutral and dark, bright red #hastag – modern culture
• Placement – huge image as background, name bottom center, social media, bottom left, page links at the top, review right top hand corner
• Choice of content – list what is on the screen, links – ‘trailer’ ‘ cast’ ‘tumblr’ ‘poster’ ‘see your evil’ – social media links – facebook, twitter tumblr instsgram, share button, red hastag, picture from film as background, review – name and subtitle, previous films by pc – options to get tickets to see it 
• All on one screen 

Final Destination 5

• Suitability for genre and target audience – skull with nails, clearly horror, skull broken/shattered, teenagers and above
• User-friendly – loading as a percentage on empty screen 
• Interactive – images move, depending on the angle, shattered bone
• Typography – colour schemes - dark and light contrasting, dark background, brighter skull, red font colour and brightness of Walmart and best buy etc, - 5 is bigger font with sharp end , horror - 
• Placement – skull image on left of scree, film name top right, trailer right middle - 
• Choice of content – list what is on the screen, links – trailer – dvd info – social media - 
• Not allowed to scroll – one main section
• Second part , have to click ‘enter site’ image moves (at an angle depending on the location of mouse) 
• Have to hover over menu to get the links to come up
• ‘home’ ‘about’ ‘ special features’ ‘videos’ ‘photos’ ‘downloads’ ‘newsletter’ 
• Black and white with red of menu headings, dvd info also
• Name at bottom of page

Dead Footage

• Clear genre – zombie hands, age rating means 15+ 
• User-friendly
• Interactive
• Use of low battery sign for title (relates to poster)
• Black white and red – shows a horror film with gore
• Social media – Facebook, Twitter, Blogger, YouTube
• Placement
• Title at the top with the zombie hands coming from the side, ‘tv’ trailer with credits at the bottom and social media links
• Choice of content – list what is on the screen, links
• Film title at top, reviews and star ratings, social media links, film credits. Trailer inside a TV, links to different pages, production company and age rating

Akeldama

• Suitability for genre and target audience – realism drama? Sci fi thriller? 
• User-friendly – easy to clickon linsk at bottom
• Interactive - Picture changes to one of each player – trailer starts on entrance to page
• Typography – colour schemes
• Placement
• Choice of content – list what is on the screen, links – star reviews and comments
• Not allowed to scroll – one main section