I really liked the trailer and thought it outlined the film without giving too much away, the use of quick shots along with the voice-over and non diegetic music built up the tension and I can say personally it intrigues the audience and draws them in. Some shots I found interesting are below.
(00:00 - 00:04) "Green band - rating card"
~ typical convention of a trailer - lets the audience know who the target audience is
(00:06) "Production Companies"
~ typical convention of a trailer which goes at the beginning
(00:07 - 00:11)
~ opening scenes are establishing shots of the city at night, hinting at the setting of the film
(00:12 - 00:14)
~ close up of the side of his face, which makes his eye stand out
(00:15 - 00:18)
~ overhead shot of the car turns into a tracking shot as the camera goes behind - the car plays an important part of the film as a lot of scenes, particularly dialogue between Lou and Rick take place in the car, due to its use to get them to incidents quickly
(00:20 - 00:23)
~ this low angled tilting shot starting at the camera and moving downwards towards the strange expression on his face shows the intensity of what he is doing, the contrast between the dark night sky and then the light on his pale face makes it even more creepy
(00:34)
~ quite simple typography in a bright blue colour, stating approximately when the film will be released
(00:52)
~ as mentioned earlier, this is from one of the conversations with Rick in the car, again I liked how big his eyes are as it just adds to his creepiness
(00:53)
~ this is a middle shot of Lou looking directly at the camera, this means the audience are instantly drawn to him and he's almost talking to them directly
(00:54)
~ mentions the name of the lead actor to get people's attention and also the fact that he has been nominated for an award to highlight the success of the actor and therefore the film - in the same style as before in terms of font and colour
(00:55)
~ this shot is to show the other side of Lou when he is trying to make an impact at the TV station, this will seem weird and unusual to the audience as they have been so used to seeing his serious face and when he smiles or laughs like this it comes across as unnerving
(00:59 - 01:01)
~ this series of shots again show how far he is going to achieve the perfect footage, his obsessiveness with filming accidents has gone so deep that he actually moves the corpse just to get a better angle for the video
(01:02)
~ again this shot is similar to before as he is looking directly into the camera, talking to the audience only, these shots are only used in the trailer to appeal to the potential viewer that they should see the film
(01:06)
~ this is a shot of Lou when he's being interrogated by the police, all through the interview he remains calm and confident that he is innocent and then as he looks to the camera, the audience sense the feeling of cockiness and that he knows exactly what he is doing
(01:14)
~ this over the shoulder shot demonstrates the chaotic side of Lou that he usually keeps hidden but he lashes out and ends up shattering the mirror, the anger that clearly comes through is once again a shock to the audience as he is usually so calm and collected
(01:15)
~ this close up of Lou and his camera is a complete contrast to the previous shot as we can see here that he is calmly focused on filming
(01:19 - 01:24)
~ this clip comes after the big build up and it is simply Lou looking up into the camera, acting like a newsreader and then smiling but again it puts the audience on edge as there just seems to be something not right psychologically with him
(01:25 - 01:29)
~ name of the film - consistent in the use of typography
(01:30)
~ finishes off with the actual release date and social media links
Sound and Music:
- The diegetic sound used is a combination of clips of Lou talking in the film and him doing an off-screen voice-over although he sometimes it will be on-screen as he directly looks at the camera
- Lou is the only one who talks during the trailer, even though he is the protagonist it still hints at his controlling personality and that he feels like he needs to be in charge of everything
- Diegetic sound effects are used for impact such as the sound of the car crash and the car engine
- Repeats the line "you have to make the money to buy a ticket" five times, which gradually builds up so by the 5th time he is shouting and it coincides with the mirror image of him screaming above, this should be linked to the idea that he believes people need to work hard to get success and
- The voice-over resembles a monologue, with Lou introducing himself to the audience using rhetorical questions ("Who am I?") and describing his personality maybe to a potential employer
- The trailer opens with regular beats which continue mostly throughout the trailer, they set a precedent for the trailer and along with the speed of the editing that gradually increases. After "this fall", another sound joins in and then a combination of the beats and mechanical whirring sounds build up the tension until the final moment where it suddenly goes to silent and a silent clip of Lou is shown before the beats come back in quietly for the title
Personally, I think this is similar to how we want our trailer to be although ours is based on two protagonists rather than one. As it is a teaser trailer we need the tension to build up, including the use of non-diegetic music as we aren't having any dialogue, although I do like the way the clip of him acting like a newsreader is placed afterwards with no sound as a contrast to the loud music seconds beforehand as it calms everything down before the title comes up with quieter, more gentle music yet still repetitive. We are hoping that the gradual introduction of the Polaroid shots along with the repeated flashing of them at the end will build up until the slow calm shot of the 2015 Polaroid, which links together all the the hints that have been shown throughout to possibly reveal the plot of the film.