How to
conduct and utilise an effective survey.
1. First of all you must definitely know what you are asking through your survey and create a clear opening instructing your target audience what you want them to do and convincing them to complete your survey. Also as you will only want your target audience to answer the questions e.g. 16 – 25 year olds make sure that this is clearly stated within your opening paragraph.
It would be effective to inform your audience that the survey will only take a few minutes to complete so they are not put off by a long survey to be completed.
2. Secondly you will need to think of around 8 – 10 questions so that you have a wide range of answers. Be sure to make them short and easy to answer and allow your audience around 3 multiple questions that you have in mind of using.
3. Next
you want to create an account on www.surveymonkey.com
and complete the online survey with your opening paragraph and survey
questions.
4. Once completed you can save and submit it to survey monkey where it will give you a link for you to share through social media such as Facebook, Twitter, Tumblr etc. You will need to collect around 50- 80 responses in order to get a wide range of answers from your target audience.
Results.
5. Once you have a large amount of answers you can log back onto survey monkey and see the results from your survey by looking at them in a bar chart layout so you can see clearly what answer has the most votes for each question.
6. Next
you can take a screen shot of each result and analyse each of them and describe
how you will utilise the results you have collected, for example within this
question, ‘Should the villian’s weapon of choice be…a household item…a medival
weapon or a modern technological weapon. The highest votes went to a household item from our target audience and so we concluded within one of our blog posts that we would have the villain use a household item like a knife or rope as their weapon instead of the other choice we gave in our survey.
